{"id":1178,"date":"2024-11-19T10:51:52","date_gmt":"2024-11-19T10:51:52","guid":{"rendered":"https:\/\/lleo.es\/transparencia-en-el-marketing-alimentario\/"},"modified":"2025-05-06T07:43:16","modified_gmt":"2025-05-06T07:43:16","slug":"transparencia-en-el-marketing-alimentario","status":"publish","type":"post","link":"https:\/\/lleo.es\/en\/blog-en\/transparencia-en-el-marketing-alimentario","title":{"rendered":"Transparency in food marketing"},"content":{"rendered":"
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In the European Union, there are strict regulations governing both the labeling and\u00a0promotion<\/strong>\u00a0of food products. This is a very sensitive and, at the same time, fundamental issue in the food industry, as it directly influences\u00a0consumer perception<\/strong>,\u00a0brand trust<\/strong>, and\u00a0food safety<\/strong>.<\/p>\n

Once the product has been notified to the market, in compliance with current legal regulations and ensuring its food safety, it is equally important to ensure transparency in communicating its benefits. To this end, the promotion of food supplements must also comply with\u00a0Regulation (EU) N\u00ba 1169\/2011 of the European Parliament and of the Council<\/em><\/strong>, concerning\u00a0food information provided to consumers<\/strong>, among other regulations.<\/p>\n

The competent authorities require that all information provided to consumers, throughout all stages of the commercialization of food products, be based on\u00a0scientific evidence<\/strong>, and be\u00a0clear<\/strong>\u00a0and\u00a0not misleading<\/strong>.<\/p>\n

The use of information that could mislead the consumer, by attributing special characteristics or medicinal properties to the product, is prohibited. Allegations that are not supported by scientific evidence and by current regulations cannot be included either. Carrying out this practice would involve risks due to non-compliance with advertising regulations and could attract the attention of the relevant\u00a0inspectors<\/strong>.<\/p>\n

In an increasingly\u00a0competitive<\/strong>\u00a0and well-informed\u00a0market<\/strong>, this consistency can be a key differentiator for companies in the food sector. Complying with\u00a0regulations<\/strong>\u00a0and ensuring\u00a0transparency<\/strong>, while avoiding exaggerations or misinformation, promotes\u00a0ethical business practices<\/strong>.<\/p>\n

It is essential to stay informed about\u00a0regulatory updates<\/strong>\u00a0and to be cautious when optimizing\u00a0marketing strategies<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"In the European Union, there are strict regulations governing both the labeling and\u00a0promotion\u00a0of food products. This is a very sensitive and, at the same time, fundamental issue in the food industry, as it directly influences\u00a0consumer perception,\u00a0brand trust, and\u00a0food safety. Once the product has been notified to the market, in compliance with current legal regulations and ensuring its food safety, it is equally important to ensure transparency in communicating its benefits. To this end, the promotion of food supplements must also comply with\u00a0Regulation (EU) N\u00ba 1169\/2011 of the European Parliament and of the Council, concerning\u00a0food information provided to consumers, among other regulations. The competent authorities require that all information provided to consumers, throughout all stages of the commercialization of food products, be based on\u00a0scientific evidence, and be\u00a0clear\u00a0and\u00a0not misleading. The use of information that could mislead the consumer, by attributing special characteristics or medicinal properties to the product, is prohibited. Allegations that are not supported by scientific evidence and by current regulations cannot be included either. Carrying out this practice would involve risks due to non-compliance with advertising regulations and could attract the attention of the relevant\u00a0inspectors. In an increasingly\u00a0competitive\u00a0and well-informed\u00a0market, this consistency can be a key differentiator for companies in the...","protected":false},"author":1,"featured_media":1022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":5,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"predecessor-version":[{"id":1655,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/posts\/1178\/revisions\/1655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/media\/1022"}],"wp:attachment":[{"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}