{"id":1975,"date":"2025-08-12T08:43:56","date_gmt":"2025-08-12T08:43:56","guid":{"rendered":"https:\/\/lleo.es\/?p=1975"},"modified":"2026-07-01T11:42:32","modified_gmt":"2026-07-01T11:42:32","slug":"the-rise-of-vegan-and-natural-supplements-do-you-know-how-to-respond-as-a-brand","status":"publish","type":"post","link":"https:\/\/lleo.es\/en\/blog-en\/the-rise-of-vegan-and-natural-supplements-do-you-know-how-to-respond-as-a-brand","title":{"rendered":"The rise of vegan and natural supplements  Do you know how to respond as a brand?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><div id=\"content\">\n<div class=\"experience mbottom20\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-7 mbottom50\">\n<div class=\"row mbottom15\">\n<div class=\"col-sm-12 w30\">\n<p><b><i>The food supplement market is undergoing a significant transformation, driven by consumers who prioritise health, sustainability, and ethics in their choices. In this context, vegan and natural supplements have emerged as a dominant trend, redefining these industry expectations and standards.\u00a0<\/i><\/b><\/p>\n<p><b><i>At <a href=\"https:\/\/lleo.es\/en\">Lle\u00f3<\/a><\/i><\/b><b><i>, we can help you, and we want to. Here, we explain some key points you should consider if you want to stay up to date. <\/i><\/b><\/p>\n<h4><b>1. The Green Revolution in Supplementation\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The growing awareness of environmental impact and animal welfare has led to increased demand for vegan products. Consumers are seeking for alternatives that not only support their health but also align with ethical and sustainable values. This paradigm shift is driving brands to reevaluate their formulations and production processes. <\/span><\/p>\n<h4><b>2. Natural and Functional Ingredients at the Heart of Innovation <\/b><\/h4>\n<p><span>The preference for natural and functional ingredients is reshaping the supplement landscape. Consumers want products that provide tangible benefits, such as improved energy, mental focus, and digestive health, while avoiding additives altogether. This demand has led to the development of supplements that incorporate superfoods, adaptogens, and other plant-based ingredients known for their beneficial properties. <\/span><\/p>\n<h4><b>3. Personalization and comprehensive well-being\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The trend towards personalised nutrition is gaining ground. Consumers are looking for supplements tailored to their individual needs, taking into account factors such as age, lifestyle, and specific health goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This demand has led to the development of products that offer more precise and effective solutions, strengthening the relationship between brand and consumer.\u00a0<\/span><\/p>\n<h4><b>So, how should brands respond?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">To adapt and thrive in this dynamic environment, brands must:\u00a0<\/span><\/p>\n<ul>\n<li><b>Reformulate products: <\/b><span style=\"font-weight: 400;\">Incorporate natural ingredients that meet the expectations of conscious consumers.\u00a0<\/span><\/li>\n<li><b>Obtain relevant certifications: <\/b><span style=\"font-weight: 400;\">Seek recognised seals that validate the quality and ethics of their products.\u00a0<\/span><\/li>\n<li><b>Adopt sustainable practices: <\/b><span style=\"font-weight: 400;\">Implement production and packaging processes that minimise environmental impact.\u00a0<\/span><\/li>\n<li><b>Offer personalised solutions: <\/b><span style=\"font-weight: 400;\">Develop products tailored to the individual needs of consumers.\u00a0<\/span><\/li>\n<li><b>Communicate transparently: <\/b><span style=\"font-weight: 400;\">Provide clear information about ingredients, processes, and brand values.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At Lle\u00f3, we understand the importance of these changes, so we are committed to supporting brands in their transition towards a more ethical and sustainable offer aligned with current trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our approach to third-party manufacturing of nutritional and food supplements is based on innovation, quality, and adaptability, ensuring that our clients are prepared to lead in this new wellness landscape.\u00a0<\/span><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2332-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2332\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/1975#wpcf7-f2332-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2332\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2332-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<style>\n p{\n text-align: left;\n }\n .wpcf7-form span{\n max-width:100%;\n }\n textarea{\n max-height:80px;\n margin-top: 20px;\n margin-bottom: 0px;\n }\n .wpcf7-form p {\n width: 100%;\n margin: 0;\n display: flex;\n flex-direction: column;\n align-items: flex-start;\n }\n .wpcf7-form label {\n width: 100%;\n max-width: 100%;\n }\n .wpcf7-form input{\n margin-bottom: 15px;\n }\n .radio-container{\n margin-top:20px;\n }\n .radio-container p strong{\n margin-top:10px;\n margin-bottom:10px;\n }\n .radio-container p span{\n font-weight:400!important;\n font-size:15px!important;\n }\n .radio-container label{\n display:flex;\n align-items: center;\n margin-bottom:0;\n text-align: left!important;\n }\n .radio-container .wpcf7-list-item{\n margin:0;\n }\n .radio-container span{\n margin-bottom:0;\n }\n<\/style>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Name of the company or brand\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-country\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Country\" value=\"\" type=\"text\" name=\"your-country\" \/><\/span>\n<\/p>\n<div class=\"radio-container\">\n\t<p><strong>Which best describes your situation?<\/strong>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-business-type\"><span class=\"wpcf7-form-control wpcf7-radio\"><span class=\"wpcf7-list-item first\"><label><input type=\"radio\" name=\"your-business-type\" value=\"Established company\" \/><span class=\"wpcf7-list-item-label\">Established company<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"radio\" name=\"your-business-type\" value=\"Developing brand\" \/><span class=\"wpcf7-list-item-label\">Developing brand<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"radio\" name=\"your-business-type\" value=\"Individual entrepreneur\" \/><span class=\"wpcf7-list-item-label\">Individual entrepreneur<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<div class=\"radio-container\">\n\t<p><strong>Do you currently have products on the market?<\/strong>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-has-products\"><span class=\"wpcf7-form-control wpcf7-radio\"><span class=\"wpcf7-list-item first\"><label><input type=\"radio\" name=\"your-has-products\" value=\"Yes\" \/><span class=\"wpcf7-list-item-label\">Yes<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"radio\" name=\"your-has-products\" value=\"No\" \/><span class=\"wpcf7-list-item-label\">No<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<div class=\"radio-container\">\n\t<p><strong>What type of food product do you want to develop?<\/strong>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-product-type\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"your-product-type[]\" value=\"Food supplement\" \/><span class=\"wpcf7-list-item-label\">Food supplement<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-product-type[]\" value=\"Food for special medical purposes\" \/><span class=\"wpcf7-list-item-label\">Food for special medical purposes<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-product-type[]\" value=\"Complementary feed for pets\" \/><span class=\"wpcf7-list-item-label\">Complementary feed for pets<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-product-type[]\" value=\"Meal replacement products\" \/><span class=\"wpcf7-list-item-label\">Meal replacement products<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"your-product-type[]\" value=\"Others (please specify)\" \/><span class=\"wpcf7-list-item-label\">Others (please specify)<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-product-type-other\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Description (if you selected &#039;Others&#039;)\" name=\"your-product-type-other\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"radio-container\">\n\t<p><strong>Which of our formats are you interested in?<\/strong>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-format\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"In bulk\" \/><span class=\"wpcf7-list-item-label\">In bulk<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"Blister capsules\" \/><span class=\"wpcf7-list-item-label\">Blister capsules<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"Syrups\" \/><span class=\"wpcf7-list-item-label\">Syrups<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"Vials\" \/><span class=\"wpcf7-list-item-label\">Vials<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"Spray\" \/><span class=\"wpcf7-list-item-label\">Spray<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"Bottle capsules\" \/><span class=\"wpcf7-list-item-label\">Bottle capsules<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"Sticks\" \/><span class=\"wpcf7-list-item-label\">Sticks<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"Powder in jar\" \/><span class=\"wpcf7-list-item-label\">Powder in jar<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"Doypacks\" \/><span class=\"wpcf7-list-item-label\">Doypacks<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"Dropper\" \/><span class=\"wpcf7-list-item-label\">Dropper<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"your-format[]\" value=\"Others (please specify)\" \/><span class=\"wpcf7-list-item-label\">Others (please specify)<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-format-other\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Description (if you selected &#039;Others&#039;)\" name=\"your-format-other\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"radio-container\">\n\t<p><strong>Do you need our services for?<\/strong>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-services\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"your-services[]\" value=\"Formula\/product development\" \/><span class=\"wpcf7-list-item-label\">Formula\/product development<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-services[]\" value=\"Full or partial manufacturing\" \/><span class=\"wpcf7-list-item-label\">Full or partial manufacturing<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"your-services[]\" value=\"Consulting service (Sanitary 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production\" \/><span class=\"wpcf7-list-item-label\">One-time batch production<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<p style=\"margin-top:25px;\"><strong>Additional notes:<\/strong>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-notes\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Write here any additional details or comments\" name=\"your-notes\"><\/textarea><\/span>\n<\/p>\n<div class=\"acceptance\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-consent\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read and accept the <a href=\"https:\/\/lleo.es\/en\/legal-advice\" style=\"text-decoration: underline;\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SEND\" \/>\n<\/p>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"post_date\" type=\"hidden\" name=\"post_date\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"ga_client_id\" value=\"\" type=\"hidden\" name=\"ga_client_id\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"ga_session_id\" value=\"\" type=\"hidden\" name=\"ga_session_id\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"ga_landing_page\" value=\"\" type=\"hidden\" name=\"ga_landing_page\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"ga_page_location\" value=\"\" type=\"hidden\" name=\"ga_page_location\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"ga_source\" value=\"\" type=\"hidden\" name=\"ga_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"ga_medium\" value=\"\" 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aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"The food supplement market is undergoing a significant transformation, driven by consumers who prioritise health, sustainability, and ethics in their choices. In this context, vegan and natural supplements have emerged as a dominant trend, redefining these industry expectations and standards.\u00a0 At Lle\u00f3, we can help you, and we want to. Here, we explain some key points you should consider if you want to stay up to date. 1. The Green Revolution in Supplementation\u00a0 The growing awareness of environmental impact and animal welfare has led to increased demand for vegan products. Consumers are seeking for alternatives that not only support their health but also align with ethical and sustainable values. This paradigm shift is driving brands to reevaluate their formulations and production processes. 2. Natural and Functional Ingredients at the Heart of Innovation The preference for natural and functional ingredients is reshaping the supplement landscape. Consumers want products that provide tangible benefits, such as improved energy, mental focus, and digestive health, while avoiding additives altogether. This demand has led to the development of supplements that incorporate superfoods, adaptogens, and other plant-based ingredients known for their beneficial properties. 3. Personalization and comprehensive well-being\u00a0 The trend towards personalised nutrition is gaining ground. Consumers...","protected":false},"author":1,"featured_media":1965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/posts\/1975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/comments?post=1975"}],"version-history":[{"count":2,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/posts\/1975\/revisions"}],"predecessor-version":[{"id":3553,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/posts\/1975\/revisions\/3553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/media\/1965"}],"wp:attachment":[{"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/media?parent=1975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/categories?post=1975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lleo.es\/en\/wp-json\/wp\/v2\/tags?post=1975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}