The food supplement market is undergoing a significant transformation, driven by consumers who prioritise health, sustainability, and ethics in their choices. In this context, vegan and natural supplements have emerged as a dominant trend, redefining these industry expectations and standards.
At Lleó, we can help you, and we want to. Here, we explain some key points you should consider if you want to stay up to date.
1. The Green Revolution in Supplementation
The growing awareness of environmental impact and animal welfare has led to increased demand for vegan products. Consumers are seeking for alternatives that not only support their health but also align with ethical and sustainable values. This paradigm shift is driving brands to reevaluate their formulations and production processes.
2. Natural and Functional Ingredients at the Heart of Innovation
The preference for natural and functional ingredients is reshaping the supplement landscape. Consumers want products that provide tangible benefits, such as improved energy, mental focus, and digestive health, while avoiding additives altogether. This demand has led to the development of supplements that incorporate superfoods, adaptogens, and other plant-based ingredients known for their beneficial properties.
3. Personalization and comprehensive well-being
The trend towards personalised nutrition is gaining ground. Consumers are looking for supplements tailored to their individual needs, taking into account factors such as age, lifestyle, and specific health goals.
This demand has led to the development of products that offer more precise and effective solutions, strengthening the relationship between brand and consumer.
So, how should brands respond?
To adapt and thrive in this dynamic environment, brands must:
- Reformulate products: Incorporate natural ingredients that meet the expectations of conscious consumers.
- Obtain relevant certifications: Seek recognised seals that validate the quality and ethics of their products.
- Adopt sustainable practices: Implement production and packaging processes that minimise environmental impact.
- Offer personalised solutions: Develop products tailored to the individual needs of consumers.
- Communicate transparently: Provide clear information about ingredients, processes, and brand values.
At Lleó, we understand the importance of these changes, so we are committed to supporting brands in their transition towards a more ethical and sustainable offer aligned with current trends.
Our approach to third-party manufacturing of nutritional and food supplements is based on innovation, quality, and adaptability, ensuring that our clients are prepared to lead in this new wellness landscape.
To learn more about how Lleó can help you develop vegan and natural supplements that meet today’s market demands, get in touch with us.
