In the European Union, there are strict regulations governing both the labeling and promotion of food products. This is a very sensitive and, at the same time, fundamental issue in the food industry, as it directly influences consumer perception, brand trust, and food safety.
Once the product has been notified to the market, in compliance with current legal regulations and ensuring its food safety, it is equally important to ensure transparency in communicating its benefits. To this end, the promotion of food supplements must also comply with Regulation (EU) Nº 1169/2011 of the European Parliament and of the Council, concerning food information provided to consumers, among other regulations.
The competent authorities require that all information provided to consumers, throughout all stages of the commercialization of food products, be based on scientific evidence, and be clear and not misleading.
The use of information that could mislead the consumer, by attributing special characteristics or medicinal properties to the product, is prohibited. Allegations that are not supported by scientific evidence and by current regulations cannot be included either. Carrying out this practice would involve risks due to non-compliance with advertising regulations and could attract the attention of the relevant inspectors.
In an increasingly competitive and well-informed market, this consistency can be a key differentiator for companies in the food sector. Complying with regulations and ensuring transparency, while avoiding exaggerations or misinformation, promotes ethical business practices.
It is essential to stay informed about regulatory updates and to be cautious when optimizing marketing strategies.
