When a customer chooses a nutritional supplement, the label is their first point of contact: what they read there can determine whether they buy it or leave it on the shelf. It’s not just about meeting legal requirements, but also—and perhaps more importantly—about conveying transparency, trust, and unique value. At Lleó Productos Naturales, we understand this well: we know which elements matter to shoppers and how to ensure our products meet their expectations.
What Consumers Value in a Label
- Clear and recognisable ingredients
Consumers want to know exactly what is inside. Not just generic names, but specific ingredients with a known origin whenever possible (“turmeric extract”, “chelated magnesium”, “omega-3 from fish oil” vs. “vegetable oil”). - Origin and quality of ingredients
Knowing where ingredients come from (country, whether they are natural, sustainable, certified raw materials) inspires confidence. It is also important to know whether they have passed purity, contaminants and heavy metals tests, among others. - Formulation and dosage
Quantities, key active ingredients, suggested doses, warnings, possible interactions or prohibited uses, in case of veterinary supplements, should be clearly stated. Transparency about what the product truly provides is essential. - Certifications and regulatory compliance
Seals such as GMP+, ISO, health registration, traceability. Consumers want to know that the company complies with local and European regulations. Quality controls should be visible or at least communicated. - Clear usage, instructions and method of use
What the product is for, how to use it, daily dosage, warnings, storage instructions. Also the quantity of product, expiry date and batch number, essential for safety and confidence. - Added-value messages: naturalness, sustainability and innovation
Each time more consumers look for clean labels, natural ingredients, short additive lists, environmentally friendly packaging, local production, and so on.
How Do We Meet These Expectations at Lleó?
At Lleó Productos Naturales, we are committed to the very same values that consumers are demanding. This is what sets us apart and what we guarantee:
| Aspect | What Lleó offers / how it is guaranteed |
|---|---|
| Origin and quality of raw materials | We offer a wide catalog of top-quality raw materials, selected with rigorous criteria for human consumption. |
| Recognized certifications | Our facilities and processes comply with standards such as ISO 22.000 and cGMP. This ensures that every stage—from raw material reception to final labeling—undergoes formal quality and safety controls. |
| Full customization | We design tailor-made formulas: you define the ingredients, dosages, and format (capsules, liquids, powders, etc.), and Lleó manufactures them according to your specifications. This allows each label to honestly reflect what you want to communicate. |
| Regulation and legal compliance | Lleó’s consulting team supports you not only with formulation but also with sanitary registrations, regulatory compliance, and labeling according to current legislation. This helps avoid sanctions, legal risks, and builds consumer trust. |
| Transparency in packaging, batch and traceability data | We ensure that each batch is identified, with a best-before date, clear storage information, product presentation and net quantity. Lleó also offers labeling, boxing and customized packaging services. |
| Commitment to naturalness and sustainability | Use of natural ingredients, formulations aligned with “clean label” market trends, and modern facilities (clean rooms, etc.) that reflect a commitment to quality. |
Tips for Brands Wanting to Stand Out with Their Label
- Prioritise clarity: essential information should appear prominently: main ingredients, dosage and warnings. Avoid excessive slang or ambiguity.
- Highlight what makes you unique:Did you use local raw materials? Do you have additional certifications? Is your formulation innovative?
- Care for the design: legibility, good contrast, packaging that protects the product (from light, humidity, etc.).
Use precise terms: (“natural extract”, “certified”, “pharmaceutical grade”, “organic” when applicable), always ensuring you can demonstrate them.
Lleó: Real Information
Today’s consumers no longer accept empty labels. They want to know what they are buying, where it comes from, what real benefits it offers, and to trust that what the label states is backed up.
At Lleó Productos Naturales,this transparency is not marketing: it is part of the DNA of how we formulate, manufacture and deliver your products. If you want your brand to inspire trust from the first glance at the label, we can help you design products that meet everything your customers are looking for.
For more information on how Lleó can help you develop supplements that resonate with today’s market demands, visit our website: https://lleo.es.
